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    • 2011.11.21 Monday
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    Luxury brands can't say those "OEM" secret

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      Luxury brands can't say those "OEM" secret
      With Prada (Prada), strange (Coach) corde the fashionable luxury brands led, as Chinese consumers money, side earned by the Hong Kong capital market, ready to raise at least 10 billion fund investors. Kill two birds with one stone, but also have side effects. Listing in Hong Kong must disclose details material, fashionable luxury brand can't say secret - foundry (OEM), I'm afraid I will walk uncovered.
      Not a luxury brand of high-grade brand new beauty is the brunt, "easy" disclosure was founded in America's brand in the past ten years, finished independent production to a third party suppliers to the transformation of purchasing namely OEM. Last year the product new beautiful 94% by in China and other Asian countries of the 100 foundry to manufacturing. The main production of soft sui-hua suitcase, and high technical content, intellectual property rights are still hard boot by internal company factory complete.
      Early last year, says have media blackout, prada European fashion, more than a luxury brand in the dongguan and wenzhou set production line, the production a procedure and finished product, but prada denies.

      In march of the Wall Street journal interview, prada, says chief executive bill tillie product quality is guaranteed, as "prada manufacturing" with "Italian manufacturing" should be the same, worth fan trust. "If products produced in Italy, we will with" Italian manufacturing ", if produced in Turkey, we'll labeled as such. Others not so honest, but MiaoYi (chairman of board of directors) and I never put public when an idiot."

      Fashionable public as an idiot, whether the listing in Hong Kong myself will uncover the answer. And under mysterious veil is probably the scars. As one of the sponsors of Goldman sachs, previously traditionally customer release prada to study. Hong Kong media get the report, exposing the prada has 80% products, and to outsource production, will be located at zhongshan days tracking hong kong-invested OEM enterprise McIntosh leather industrial company comes to light.

      McIntosh leather industrial (zhongshan) limited company website was established in 1981, according to the port industry to have the technical workers ten-thousand-enterprise McIntosh more than 2,000, mainly producing high-grade leather handbag and all kinds of accessories, clients include KouJi (Coach), bosnia (Hugo Boss), Calvin Klein (Calvin Klein) - such as Lacoste) and crocodiles (big, monthly production capacity is up to 15 million handbags.

      Prada's name did not appear in McIntosh website.

      The veiled with prada, Lew Frankfort different KouJi President in an earlier interview with bloomberg, said because of China's rising labor costs, KouJi capacity in China over the next five years from its global capacity of the 85 percent cut to 40% ~ 50%, and will production capacity transferred to India, Vietnam and the Philippines in countries with lower wages.

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        • 2011.11.21 Monday
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        • 15:18
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